Clear Choices Clean Water
We all make decisions every day that affect our water quality—and even the quantity—that’s in our streams, reservoirs, and wells.
How you maintain your yard and landscape, how long your showers are, even what you do with your dog’s poo…all of these things and more have an impact on our water, but you can help make a difference.
The Clear Choices Clean Water Program
Clear Choices is a nationally award-winning program that seeks to increase awareness about the daily choices we can make as individuals to improve water quality and conserve water supplies. Focused on individual action and social change, the program employs an online pledge system, interactive website at indiana.clearchoicescleanwater.org, and a variety of materials and media used to communicate program messages. This includes themed postcards and banner displays, radio promotions, TV commercials, billboards, materials for youth, and social media outreach. Significant social research and the application of current social marketing principles have guided the development of the Clear Choices program since its inception in 2009.
Nine topical campaigns comprise the current suite of clean water action pledges. The action pledges focus on specific water quality-friendly actions such as: using phosphorus-free and/or less fertilizer, landscaping with native plants, protecting pollinators, properly disposing of pet waste, properly maintaining septic systems, conserving water use, volunteering in community efforts, caring for soil health, not feeding waterfowl, stewarding trees, and a kid-focused pledge on making smart water choices.
Clear Choices has developed a reputation as a fun, engaging, easy, impactful outreach program. The results speak for themselves as the program sees more pledges each year and the increasing potential for preventing large amounts of pollution from reaching local waterways. Numerous metrics have been built into the program and are evaluated every year in an effort to make the program as responsive as possible.
- Dragon Boat Race
- Indiana Water Summit
- Clear Choices Clean Water
- White River Festival
- StormWater Action Teams (SWAT)
- Trained Individual Contractor Certification
- Stormwater Landscape Maintenance Training
- State of the Waters
- Regional Stormwater MS4 Program